Valentine's Day with Alice & the Magician

“Odors have a power of persuasion stronger than that of words, appearances, emotions, or will. The persuasive power of an odor cannot be fended off it enters into us like breath into our lungs, it fills us up, imbues us totally. There is no remedy for it.”
— Patrick Suskind, Perfume: The Story of a Murderer

While the rest of the country is making expensive dinner reservations, binging on steak, chocolate, cheap champagne and overpaying for flowers, Alice & the Magician are planning something different: Using the power of aroma and science to take each other on a romantic journey of the senses.

Aroma is the most powerful contributor to memory and emotion. Every day, we subconsciously encounter a variety of smells. and every single one makes an impression on us whether we realize it or not.  Think about the smell of freshly baked cookies and memory probably pops in your head.  Think about perfume and maybe an image of your grandmother (wearing too much of it) or your high school crush wearing just enough.  Odor molecules are first processed by the olfactory epithelium in the back of the nose, which holds about 450 different sensory receptors. When activated, these receptors send a signal to the olfactory bulb, which is a structure located beneath the forebrain. The information is then channeled through the amygdala and hippocampus (our limbic system), which control our emotions and memories. Researchers have found that our visual, auditory (sound) and tactile (touch) senses, comparatively, have absolutely no relationship with the limbic system, thereby crediting smell and taste for the invocation of nostalgia. Although taste and smell are senses with separate receptors, they are nonetheless intimately entwined. Taste itself is focused on distinguishing chemicals that have a sweet, salty, sour, bitter, or umami (savory) taste, but as anyone with a head cold can tell you, flavor-recognition is dramatically diminished without the ability to smell. In fact, about 90 percent of flavor actually comes from smell, proving that aromas are the most potent sense in activating the limbic system.

This Valentine's Day, instead of going out and subjecting your precious sense of smell to bad perfume, public bathrooms and cheap bubbly, buy some nice spirits and turn your home into a journey of scent and memory.  Here are three ways to turn your romantic evening into a sensual experience:

1) Buy a scented candle.  a REAL ONE. Try one of our favorites from Le Labo. 

2) Mist Chocolate Birthday Cake from Alice & the Magician on sheets and pillows for a sensual experience.

3) Mix evocative cocktails with Alice & the Magician Edible Fragrances.  Here are a few to get you started:


Sweet elderflowers, spicy ginger, and tingly bubbles make this one of Alice's favorites.

Pour chilled Prosecco into glass and top with Elderflower and Ginger Liqueur. Drop frozen cherry in glass and mist twice with Perfect Ginger Edible Fragrance. The cherry will keep the drink cold and slowly turn the cocktail slightly rosy, just like Alice's cheeks.


The Magician loves this because it's refreshing, tart, spicy, savory, salty and exciting. You will too.

Cover the rim of a tall pilsner glass with salt and cayenne pepper. Fill glass partly with ice. Pour beer and other ingredients over ice. Mist 3 times with Citrus Blossom Harvest Edible Fragrance and enjoy.


Instead of bringing your Manhattan to sip romantically by the fire, why not bring the warm, smoky experience directly to the Manhattan?

Combine ingredients in mixing glass and fill with ice. Stir well and strain into a cocktail glass. Mist once with Autumn Bonfire Edible Fragrance and garnish with a cherry.